Wednesday, November 27, 2019

Tim Cook to MITs Class of 2017 How will you serve humanity

Tim Cook to MITs Class of 2017 How will you serve humanityTim Cook to MITs Class of 2017 How will you serve humanityIts graduation season, and we here at Ladders have decided to take a look back and showcase some past commencement addresses that stand the test of time. Below is the full transcript of Tim Cooks commencement address to MITs Class of 2017Hello, MITThank you. Congratulations class of 17. I especially want to thank Chairman Millard, President Reif, distinguished faculty, trustees, and the members of the class of 1967. It is a privilege to be here today with yur families and your friends on such on amazing and important day.MIT and Apple share so much. We both love hard problems. We love the search for new ideas, and we especially love finding those ideas, the really big ones, the ones that can change the world. I know MIT has a proud tradition of pranks or as you would call them, hacks. And you have have pulled off some pretty great ones over the years. Ill never figure o ut how MIT students sent that Mars rover to the Kresge Oval, or put a propeller beanie on the great dome, or how youve obviously taken over the presidents Twitter account. I can tell college students are behind because most of the Tweets happen at 300 a.m.Im really happy to be here. Today is about celebration. And you have so much to be proud of. As you leave here to start the next leg of your journey in life, there will be days where you ask yourself, Where is this all going? What is the purpose? What is my purpose? I will be honest, I asked myself that same question and it took nearly 15 years to answer it. Maybe by talking about my journey today, I can save you some time.Itscommencement seasonFollow LaddersCommencement Addresses magazine on Flipboardto watch and read all of the most inspiring speeches from this year and years past.The struggle for me started early on. In high school, I thought I discovered my lifes purpose when I could answer that age-old question, What do you wa nt to be when you grow up? Nope. In college I thought Id discover it when I could answer, Whats your major? Not quite. I thought that maybe Id discovered it when I found a good job. Then I thought I just needed to get a few promotions. That didnt work either.I kept convincing myself that it welches just over the horizon, around the next corner. Nothing worked. And it was really tearing me apart. Part of me kept pushing ahead to the next achievement. And the other part kept asking, Is this all there is? I went to grad school at Duke looking for the answer. I tried meditation. I sought guidance in religion. I read great philosophers and authors. And in a moment of youthful indiscretion, I might even have experimented with a Windows PC, and obviously that didnt work.After countless twists and turns, at last, 20 years ago, my search brought me to Apple. At the time, the company was struggling to survive. Steve Jobs had just returned to Apple, and had launched the Think Different campaig n. He wanted to empower the crazy ones- the misfits, the rebels and the troublemakers, the round pegs, and the square holes- to do the best work. If we could just do that, Steve knew we could really change the world.Before that moment, I had never met a leader with such passion or encountered a company with such a clear and compelling purpose to serve humanity. It was just that simple. Serve humanity. And it was in that moment, after 15 years of searching, something clicked. I finally felt aligned. Aligned with a company that brought together challenging, cutting edge work with a higher purpose. Aligned with a leader who believed that technology which didnt exist yet could reinvent tomorrows world. Aligned with myself and my own deep need to serve something greater.Of course, at that moment I dont know all of that. I was just grateful to have psychological burden lifted. But with the help of hindsight, my breakthrough makes a lot more sense. I was never going to find my purpose work ing some place without a clear sense of purpose of its own. Steve and Apple freed me to throw my whole self into my work, to embrace their mission and make it my own. How can I serve humanity? This is lifes biggest and most important question. When you work towards something greater than yourself, you find meaning, you find purpose. So the question I hope you will carry forward from here is how will you serve humanity?The good news is since you are here today you are on a great track. At MIT you have learned how much power that science and technology have to change the world for the better. Thanks to discoveries made right here, billions of people are leading healthier, more productive and more fulfilling lives. And if were ever going to solve some of the hardest problems facing the world today, everything from cancer to climate change to educational inequality, then technology will help us to do it. But technology alone isnt the solution. And sometimes its even part of the problem. Last year I had the chance to meet with Pope Francis. It was the most incredible meeting of my life. This is a man who has spent more time comforting the inflicted in slums than with heads of state. This may surprise you, but he knew an unbelievable amount about technology. It was obvious to me that he had thought deeply about it. Its opportunity. Its risks. Its morality. What he said to me at that meeting, what he preached, really, was on a topic that we care a lot about at Apple. But he expressed a shared concern in a powerful new way Never has humanity had such power over itself, yet nothing ensures it will be used wisely, he has said.Technology today is integral to almost all aspects of our lives and most of the time its a force for good. And yet the potential adverse consequences are spreading faster and cutting deeper. The threats to security, threats to privacy, fake news, and social media that becomes antisocial. Sometimes the very technology that is meant to connect us divi des us. Technology is capable of doing great things. But it doesnt want to do great things. It doesnt want anything. That part takes all of us. It takes our values and our commitment to our families and our neighbors and our communities, our love of beauty and belief that all of our faiths are interconnected, our decency, our kindness.Im not worried about artificial intelligence giving computers the ability to think like humans. Im more concerned about people thinking like computers without values or compassion, without concern for consequences. That is what we need you to help us guard against. Because if science is a search in the darkness, then the humanities are a candle that shows us where weve been and the danger that lies ahead.As Steve once said, technology alone is not enough. It is technology married with the liberal arts married with the humanities that make our hearts sing. When you keep people at the center of what you do, it can have an enormous impact. It means an iPh one that allows the blind person to run a marathon. It means an Apple Watch that catches a heart condition before it becomes a heart attack. It means an iPad that helps a child with autism connect with his or her world. In short, it means technology infused with your values, making progress possible for everyone.Whatever you do in your life, and whatever we do at Apple, we must infuse it with the humanity that each of us is born with. That responsibility is immense, but so is the opportunity. Im optimistic because I believe in your generation, your passion, your journey to serve humanity. We are all counting on you. There is so much out there conspiring to make you cynical. The internet has enabled so much and empowered so many, but it can also be a place where basic rules of decency are suspended and pettiness and negativity thrive.Dont let that noise knock you off course. Dont get caught up in the trivial aspects of life. Dont listen to trolls and for Gods sake dont become one. Me asure your impact in humanity not in the likes, but the lives you touch not in popularity, but in the people you serve. I found that my life got bigger when I stopped carrying about what other people thought about me. You will find yours will too. Stay focused on what really matters. There will be times when your resolve to serve humanity will be tested. Be prepared. People will try to convince you that you should keep your empathy out of your career. Dont accept this false premise.At a shareholders meeting a few years back, someone questioned Apples investment and focus on the environment. He asked me to pledge that Apple would only invest in green initiatives that could be justified with a return on investment. I tried to be diplomatic. I pointed out that Apple does many things, like accessibility features for those with disabilities that dont rely on an ROI. We do the things because they are the right thing to d, and protecting the environment is a critical example. He wouldnt le t it go and I got my blood up. So I told him, If you cant accept our position, you shouldnt own Apple stock.When you are convinced that your cause is right, have the courage to take a stand. If you see a problem or an injustice, recognize that no one will fix it but you. As you go forward today, use your minds and hands and your hearts to build something bigger than yourselves. Always remember there is no idea bigger than this. As Dr. Martin Luther King said, All life is interrelated. We are all bound together into a single garment of destiny. If you keep that idea at the forefront of all that you do, if you choose to live your lives at that intersection between technology and the people it serves, if you strive to create the best, give the best, do the best for everyone, not just for some, then today all of humanity has good cause for hope.Thank you very much and congratulations class of 2017

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